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Stress is often viewed as the enemy of health and productivity in the modern world. Yet, not all stress is bad. A certain level of stress – often referred to as ‘optimal stress’ or ‘eustress’ – can enhance performance, stimulate creativity, and spur personal growth. The key lies in understanding how to harness this stress to our advantage while ensuring it doesn’t turn into harmful distress. This is where YouOptimised comes into play.

Understanding Stress: Eustress vs. Distress

Eustress, or ‘good stress,’ is the drive that propels you to prepare for a presentation, run a marathon, or meet a challenging deadline. It helps improve performance up to a point. However, when stress becomes chronic or overwhelming, it crosses over into distress territory, harming our health and productivity.

The Role of Stress Optimisation in Productivity

A state of optimal stress creates a sense of challenge rather than threat, fuelling motivation and focus. This heightened state of alertness can boost our efficiency and productivity. As such, managing and optimising stress is not about its complete elimination but finding the ‘sweet spot’ where it positively influences our performance.

Stress Optimisation Strategies with YouOptimised

At YouOptimised, we leverage advanced tools and techniques to help individuals and teams navigate their stress landscape. Through our unique approach, we:

  1. Promote Awareness: We provide resources and tools to help individuals recognise their stress responses and understand their unique stressors.
  2. Teach Stress Management Techniques: Techniques such as mindfulness, breathing exercises, and biofeedback are taught to help regulate stress responses effectively.
  3. Foster a Resilient Mindset: Resilience is critical to dealing with stress. Our approach helps cultivate a growth mindset that embraces challenges and views stress as an opportunity for growth.
  4. Focus on Healthy Lifestyle Habits: Good nutrition, regular exercise, and adequate sleep are critical in managing stress levels and promoting overall health and productivity.

The Way Forward

Harnessing the power of optimal stress can unlock a new dimension of health and productivity. With YouOptimised, you are equipped with the necessary tools and strategies to leverage stress to your advantage. By turning what is traditionally seen as a hurdle into a powerful asset, we empower you and your team to achieve peak performance and well-being.

Remember, in the realm of stress, balance is key. And finding this balance could be your secret to a healthier, more productive life.


  1. “Good Stress, Bad Stress”, Harvard Medical School, 2020
  2. “The Upside of Stress”, Kelly McGonigal, 2015
  3. “Stress and Performance: A Review of the Literature and Its Applicability to the Military”, National Defense Research Institute, 2002

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About You Optimised

London Osteoporosis Clinic,
HCA the Shard,
32 St Thomas Street, London SE1 9BS
T: 020 7193 7867